The Professional Ski Instructors of America and the American Association of Snowboard Instructors – Eastern Division launches a new effort to bring awareness to the benefits of taking lessons from a certified PSIA-AASI instructor.
We make winter more fun!™ is a phrase that encompasses what PSIA-AASI instructors do. Whether you are a seasoned skier or snowboarder or a first-timer, taking a lesson from a certified teaching pro is truly the best way to have more fun in snowsports.
The grassroots effort is being led by the Eastern Division, which is one of nine divisions across the country that represent ski and snowboard instructors. The Eastern Division is promoting taking lessons at retailers and on the mountain. Look for postcards, pros with business cards and slope slide visuals at the ski and snowboard schools.
